BoomTown is an enterprise team platform. B.Claw is an AI agent that rides on top.

BoomTown ($1K-$2K+/mo custom) is an all-in-one IDX + CRM + lead-gen team platform. B.Claw ($99-$599/mo) is an AI agent that sits across Gmail + your CRM + calendar + MLS. Different categories — many teams run both.

Quick Answer

BoomTown is a team-grade all-in-one platform for established real estate teams running paid lead-gen with dedicated ISA staff, typically $1,000-$2,000+/month. B.Claw is a horizontal AI agent for working pipeline, starting at $99/month with a free trial. Solo and small teams typically pick Follow Up Boss + B.Claw over BoomTown; established teams often run both.

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What each one does

  • BoomTown: Paid traffic engine, IDX-driven lead capture, predictive lead routing, AI nurture, built-in CRM. Built for teams with dedicated ISA + admin staff running serious paid lead-gen.
  • B.Claw: AI agent that reads Gmail + your CRM (Follow Up Boss, kvCORE, GoHighLevel, Brivity) + calendar + MLS. Triages inbox, drafts client emails, prepares CMAs, queues morning briefings. Every outbound queues as a Gmail draft for one-tap approval.

When to pick each

  • Pick BoomTown if you're an established team (15+ agents) running serious paid lead-gen ($5K-$50K/mo ad budget) and want lead routing + CRM + IDX bundled.
  • Pick B.Claw if you want AI agent across your existing pipeline at a fraction of BoomTown's cost, with no required team-leader staff.
  • Pick both if you have BoomTown for the lead-gen + IDX engine AND want per-agent AI workflow on top.

Pricing comparison

  • BoomTown: custom, typically $1,000-$2,000+/month all-in. Total monthly spend usually $3K-$50K+ depending on team scale + ad budget.
  • B.Claw: Free trial (~1 week of full access, no card), then Start $99/mo, Light $219/mo, Medium $349/mo, Heavy $599/mo. Every plan includes every feature.

FAQ

Is B.Claw a replacement for BoomTown?

Different categories. BoomTown is an all-in-one real estate platform for teams — IDX websites, CRM, predictive lead routing, marketing automation. B.Claw is a horizontal AI agent that sits across Gmail, your CRM, calendar, MLS, and 250+ tools. Teams on BoomTown often add B.Claw on top for per-agent AI workflow that BoomTown doesn't natively provide.

Which is cheaper, B.Claw or BoomTown?

BoomTown pricing is custom-quoted for teams, typically $1,000-$2,000+/month all-in. B.Claw starts at $99/month (Start) and tops out at $599/month (Heavy) for a single agent. Categorically different price points because they solve different problems — BoomTown bundles lead-gen + IDX + CRM for teams; B.Claw is an AI agent layer.

Does B.Claw have an IDX website?

No. IDX-hosted websites with MLS listing feeds are core to BoomTown's offering and are not part of B.Claw. If you need an IDX website, BoomTown — or a standalone IDX product like Real Geeks, Sierra Interactive, kvCORE / BoldTrail, or Lofty — is the right tool.

Can B.Claw work alongside BoomTown?

Yes. Common 2026 pattern for teams on BoomTown: keep BoomTown for IDX + CRM + lead routing, add B.Claw for per-agent Gmail-side AI workflow (inbox triage, drafted client emails, CMA prep from comp data, morning briefings). B.Claw operates on Gmail + calendar regardless of underlying CRM.

Is BoomTown still worth it in 2026?

BoomTown remains strong for established teams running serious paid lead-gen with dedicated ISA + admin staff who need bundled IDX + CRM + routing. For smaller teams (under 10 agents) or solos, the per-agent economics often don't pencil — Follow Up Boss + B.Claw is usually cheaper and faster to set up.