# Structurely autosends SMS to new leads. B.Claw drafts every message for your approval.

Structurely (from $249/mo) is an AI ISA — automated first-touch SMS qualification for Zillow / Realtor.com / IDX leads. B.Claw ($99-$599/mo) is an AI agent that works across Gmail + CRM + calendar + MLS with every outbound queued as a Gmail draft. Different categories — most teams run both.

## Quick Answer

Structurely is an AI ISA for autosending first-touch SMS + email qualification to new inbound leads, from ~$249/month. B.Claw is a horizontal AI agent that works your full pipeline (inbox, calendar, CMA, drafts) with everything queued as Gmail drafts for one-tap approval, starting at $99/month with a free trial. Complementary, not competing.

## What each one does

- **Structurely:** AI ISA that autosends SMS + email first-touch to new leads from Zillow / Realtor.com / IDX. Qualifies (buyer or seller, timeline, financing) and routes to your CRM. Built for teams with 50+ new leads/month.
- **B.Claw:** AI agent that reads Gmail + your CRM (Follow Up Boss, kvCORE, GoHighLevel, Brivity) + calendar + MLS. Triages full inbox, drafts client emails, prepares CMAs, queues morning briefings. Every outbound queues as a Gmail draft for one-tap approval.

## When to pick each

- **Pick Structurely if** you're getting heavy paid-lead volume (Zillow, Realtor.com) and need automated first-touch qualification — you can't respond personally to every new lead in under 5 minutes.
- **Pick B.Claw if** you want an AI agent that works across your full pipeline (sphere, active buyers, listings, past clients) and you want human-in-the-loop control on every outbound.
- **Pick both if** you have paid-lead volume AND you want pipeline-wide AI orchestration. Structurely first-touch + B.Claw daily workflow is a common 2026 team stack.

## Pricing comparison

- **Structurely:** from ~$249/month (varies by lead volume / number of ISAs simulated).
- **B.Claw:** Free trial (~1 week of full access, no card), then Start $99/mo, Light $219/mo, Medium $349/mo, Heavy $599/mo. Every plan includes every feature.

## FAQ

### Is B.Claw a replacement for Structurely?

Different categories. Structurely is an AI ISA (Inside Sales Agent) — it handles automated first-touch SMS + email qualification for new inbound leads, typically those coming from Zillow / Realtor.com / your IDX. B.Claw is a horizontal AI agent that sits across Gmail + your CRM + calendar + MLS and works your full pipeline (not just new-lead first-touch). Teams running heavy paid leads usually need Structurely for ISA + B.Claw for daily orchestration.

### Which is cheaper, B.Claw or Structurely?

Structurely starts around $249/month and scales with lead volume. B.Claw starts at $99/month (Start) and tops out at $599/month (Heavy) for a single agent. On entry tier, B.Claw is cheaper, but they solve different problems — Structurely auto-qualifies new leads; B.Claw works your existing book of business + active buyers + listings.

### Does B.Claw do automated SMS / autoresponder messaging?

No. Every outbound message in B.Claw queues as a Gmail draft for one-tap approval — there is no autosend mode. Structurely autosends SMS + email at scale, which is the entire point of an AI ISA. If you specifically need automated SMS first-touch, you need Structurely or a similar ISA — B.Claw is built around the human-in-the-loop draft pattern instead.

### Can I run Structurely and B.Claw together?

Yes. Common 2026 pattern: Structurely handles the front-of-funnel automated SMS qualification on Zillow / Realtor.com / IDX leads; once a lead is qualified, it routes into your CRM (Follow Up Boss is most common); B.Claw runs across Gmail + CRM + calendar for the human-driven workflow from that point on.

### Will B.Claw send emails to my clients without my approval?

No. Every outbound message queues as a Gmail draft for one-tap approval — never autosent. That's deliberate. Some AI ISAs (including Structurely on certain templates) do autosend by default; with B.Claw you stay in the loop on every client touch.